VIDA is a unique community where nothing is one-size-fits-all and everything is modern and thoughtfully designed.

As the home of The Strong National Museum of Play, downtown Rochester is where the world comes to play. VIDA is at the center of it all, in the city's newest and most dynamic neighborhood, with family fun, world-class cuisine, performing arts venues, cozy cafes, and much more. Amenities include rooftop decks, two fitness studios, private underground parking, pet-friendly policies, fiberoptic high-speed internet, and a unique VIP program.

The first of five buildings at VIDA include studios, 1-and 2-bedroom apartments, and 2-bedroom townhomes, and first occupancy is slated for early December 2019. To cater to residents’ tastes and lifestyles, the features, finishes, and rental rates vary across our units. Options range from high-end cultural-district townhomes with luxury accents and dedicated garages to simple, sleek studios for those who want to live at the heart of the action. Community amenities give every resident abundant opportunities to enjoy comfort, convenience, and connection, both at home and out on the town.