Strong Neighborhood of Play

The Strong museum, Konar Properties, and Indus Hospitality Group have created The Strong Neighborhood of Play—a world-class destination that is an inclusive, connected, fun, walkable, green place to live, work, and play; that appeals to all ages; and that intersects with the energy and creativity of the Downtown Innovation Zone.

The project was centered around—and build upon the international brand of—The Strong, which already brings more than 600,000 visitors to downtown Rochester each year and annually generates more than 4.5 billion media impressions worldwide for the museum, its programs, and the City of Rochester.

Key elements of the project are:

  • A new 100,000-square-foot museum wing housing a new, multi-faceted entertainment destination featuring the museum’s World Video Game Hall of Fame 
  • 201 units of market-rent housing
  • 17,000 square feet of urban-mix retail
  • A 125-room all-suites national brand hotel and restaurant
  • An attractive and easily accessible 1,000-car parking garage
  • A new two-way street linking Woodbury Boulevard and Manhattan Square Drive to Union Street
The Strong National Museum of Play Rochester, NY
Awards Board of Directors Special Achievement Award Museum Association of New York 2024
Excelsior Award AIA NYS 2024
Merit AIA Rochester 2024
Leader in Construction; Architecture Rochester Business Journal 2023
Urban Scale Project CDC Rochester 2023
News Highways Give Way to Homes as Cities Rebuild December 2, 2019
Strong Museum construction project making progress August 5, 2019
Groundbreaking for Strong Museum's 'Neighborhood of Play' expansion July 13, 2018
A New Neighborhood Will Replace a Sunken Rochester Highway March 1, 2018
Ribbon Cutting Ceremony marks end of Inner Loop East Transformation Project November 22, 2017
Strong National Museum of Play Plans Massive Expansion November 19, 2016
Three proposals advance for Inner Loop September 20, 2016